Be Smart About Art

Art Vocation 101: Pricing Art. "If you made it then you better put a price on it." Event

£3000 for that cafe painting? £20 sketch for a friend? This talk will show you how to price your art so that it dodges beginner extremes and basks joyfully in the happy valley that’s both reasonable and profitable. It’ll also walk through the right way to handle ...

London events
Content is King: How to blog like a pro to grow and galvanise an engaged audience Event

Art world blogger and entrepreneur Susan J Mumford started the popular Be Smart About Art blog series ‘Sunday Digest’ with one story to tell, minimal experience in the blogging sphere and uncertain of her writing abilities. Yet starting with the first post, published in November 2012,...

London events
How can ART make a difference? - with Steve Moffitt, Chloe Osborne + Susan J Mumford Event

Do you have a desire to change the world with art as the medium, yet aren’t sure where or how to begin? In this imaginative and passionate edition of our monthly talks series at Cass Art called #BeSmartCassArt, we talk to experts Steve Moffitt and Chloe Osborne to explore the impact and rol...

London events
Entrepreneur versus business owner: Does the difference matter? Post

When starting out as an art dealer, I set up shop as a business owner. Years later, I uncovered my entrepreneurial nature and ultimately followed where it  lead me. So then, what’s the difference between business owner and entrepreneur? And do you have to be entrepreneurial to b...

1) RECOMMENDED-> Susan's weekly blog post 91 views
How to be smart about GDPR and PECR... for (micro and small) art world businesses Post

Prefer to listen instead of read? Play the podcast version of this blog post:  ----------As a social enterprise that was set up with enduring passion to support creative folks do what they love, profitable and sustainably alike, we’ve put together a checklist with explanations for art...

5) Interviews + Insider's Insights 448 views