Be Smart About Art

Creative Specialists available to support you

* Maria Stenfors *
Anna Jaxe
Deborah Henry-Pollard
Delia Cabral
Kane Moore
Marcus McAllister
Sara Levy
Savannah Herrera
Susan J Mumford
Tamara Gal-On
Winston Peters
Zoe Whishaw
* Maria Stenfors *

* Maria Stenfors *

Program Director, Creative Biz Specialists

CREATIVE BIZ SPECIALISTS -> As Program Director, Maria Stenfors runs the Creative Biz Specialists programme. BOOK AN EXPLORATORY 20 MINUTE SESSION: to discuss your needs and find the advisor that is the best fit for you. FOCUS-> Maria listens and gives realistic and concrete guidance to artists, curators and dealers on a range of aspects -  ranging from art critique, gallery representation, press and publications to collectors, institutions and art fairs. EXPERIENCE -> Maria has more than 20 years of experience in the art world. She worked at several galleries in Stockholm and London, as well as an independent art advisor, prior to running her own eponymous contemporary art gallery in King’s Cross between 2010 and 2016.

Telephone: +44 20 7748 5212

Anna Jaxe

Anna Jaxe

Your Digital Marketing Department

FOCUS: Anna will work with you to build on your social media following along with giving you new ideas and techniques to vary the content you post. She can help publicise events and has great experience in managing mailing lists for individual artists, galleries & art organisations. PASSION: As an artist in her own right, Anna has exhibited at various art fairs, street art festivals and her work has been featured on BT Sport's 'Champions League Show'. Anna knows the importance of using digital tools to grow your audience. She is passionate about using social media to make art more accessible. 
EXPERIENCE: Anna has gained a following of over 10,000 across her own Instagram, Facebook & Twitter. She built up her Youtube channel from scratch, which now has over 150k views and 2,200 subscribers. Six of her videos have acquired over 10k views with the most popular reaching over 30k.

Telephone: +44 20 7748 5212

Deborah Henry-Pollard

Deborah Henry-Pollard

Business Coach for Creatives

FOCUS--> She supports you in fulfilling your visions, helping you on individual projects and to shaping your future development. Support includes coaching, developing your Business Model Canvas and more. /// PASSION--> Deborah creates an atmosphere to help ideas fly off like fireworks! This is followed by support to turn ideas into realistic projects. Plus, she loves dancing the tango. /// EXPERIENCE--> She has 30+ years' experience of creating strategies across the arts, charity and retail sectors. She brings this expertise to helping clients find solutions and experience success. /// READ MORE and BOOK AN EXPLORATORY 20-MINUTE SESSION:

Telephone: +44 20 7748 5212

Delia Cabral

Delia Cabral

Mentor + Coach for Gallerists, Artists + Managers

With over 20 years in the international art scene as a gallery owner, exhibition producer and artist advisor, Delia has developed a series of unique programs to meet these needs. Services available to artists are: STUDIO OVERVIEW: By touring the body of work in the studio or their creative environment (can be arranged virtually), I can reach a deeper understanding the creative processes and thus advise on existing and potential new work and direction. We develop a plan of action and go through existing marketing and gallery outreach (if any). WEBSITE EVALUATION AND/OR DEVELOPMENT: We go over the existing website and advise on any necessary changes or updates needed to bring it to current art world standards. We manage and hire trusted art world web designers, and work with a highly talented and efficient team to match needs and budgets. MARKETING MATERIAL: We review and manage marketing materials, and hire/oversee the development of catalogues and brochures. We also advise on social media development and outreach. INDEPENDENT EXHIBITION PRODUCTION: We can manage and produce exhibitions, as well as pop-up exhibitions (including concept, venue, install and opening). MUSEUM EXHIBITION PROPOSALS: For more established artists, we can put together, submit and follow up on polished and professional exhibition proposals.

Telephone: +44 20 7748 5212

Kane Moore

Kane Moore

Fundraising Specialist

OVERVIEW: Kane Moore is a successful mid-career fundraiser, with over a decade's experience working in the arts and charity sectors. Following various roles at the Battersea Arts Centre, where he was ultimately Head of Development, having completed a £13.3 million capital campaign and overhauling the membership and individual giving programmes, today he's Head of Development at the Scarfree Foundation. Kane has experience working across major donor and individual giving and trusts and statutory fundraising. Kane has previously held development posts at education charity the Anne Frank Trust UK and the Shakespeare's Globe. He is also currently a trustee of performance company Uninvited Guests and a Committee member for the Institute of Fundraising's Cultural Sector Network.​

Telephone: +44 20 7748 5212

Marcus McAllister

Marcus McAllister

Artist | Artist Coach

FOCUS: He provides artists insights from the perspective of a full-time artist. PASSION: His own creative practice, of course! Marcus does have a natural flair for developing friends and collectors everywhere and anywhere, and he enjoys passing on insights learned along the way to others. EXPERIENCE: He's become established as a full-time artist of 15 years, in a country whose language he didn't speak when he first arrived. Not only that, he needed to be able to make a living. He's an inspiring example of someone who's made himself from nothing - but perhaps drive, commitment and talent. READ MORE and BOOK AN EXPLORATORY 20-MINUTE SESSION:

Telephone: +44 20 7748 5212

Sara Levy

Sara Levy

Creative Business + Brand Specialist

FOCUS: Developing, growing and running a brand. Sara’s mission is to seek opportunities for sustainable growth for brands. Her primary focus is to get under the skin of the brand, identify audiences and communicate with a clear, consistent brand message to trade and consumer. PASSION: She is in her element at exhibitions and in trade show environments engaging clients with soft enthusiasm. EXPERIENCE: Sara Levy started and ran a fashion label in her early 20’s. She says naivety spurred her on to take risks and have a bold approach. This enabled her to travel the world, create bi-annual collections, strike distribution deals and sometimes, saw her stood outside shops waiting to pounce on shop owners who were not answering her calls. READ MORE and BOOK AN EXPLORATORY 20-MINUTE SESSION:

Telephone: +44 (0)207 748 5212

Savannah Herrera

Savannah Herrera

Digital Marketing Coach

FOCUS: Savannah will guide you in developing and defining your online presence and personal brand as a creative, as well as introduce you to new and changing digital tools to engage and grow the audience which supports you and your work. PASSION: She has a passion for teaching artists and creatives to share your work and your practice in ways that are both effective and authentic to your personal brand, no matter your previous experience or comfort level with digital tools. EXPERIENCE: Savannah has several years of experience as both an artist promoting her own work and as a gallery employee working with other artists to share and promote their work online and through exhibitions.

Telephone: +44 20 7748 5212

Susan J Mumford

Susan J Mumford

Adviser + Trainer for Gallerists, Artists + Organisations

"Having benefitted from of a number of 1-2-1 sessions over Skype with Susan over the last six months, I can has readily recommend them to other art world professionals. Susan is great at quickly understanding the problems or concerns I have faced and offering up really helpful advice and practical suggestions that, even with a busy family life, I have been able to implement and learn from. Thank you so much!" ABOUT: Susan Mumford is a game-changer in the 21st Century art world. She’s an entrepreneur, mentor, speaker and author. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network with London, New York and Virtual chapters. Several years later, she started a social enterprise called Be Smart About Art, which helps art world professionals thrive in a changing industry. The organisation’s motto is: “Art is your life. Make it your living.” In late 2015, her first book was published: Art is your life. Make it your living. FOCUS: In her one-to-one work she provides strategic advice for dealers, artists, curators and others in the arts. Her specialism is the art world, and she is available to advise on creative entrepenership in general. Her niche areas within those areas of focus are: women, art-tech crossover, digital marketing and the online arena, networking, international business, pricing and developing professional relationships.

Telephone: +44 20 7748 5212

Tamara Gal-On

Tamara Gal-On

Coach for women creatives (specialties: music, mums)

Tamara is a certified coach, international speaker and mentor for the Creative Industries, specialising in the Music Industry. She has spent the last 9 years developing her skills exclusively within the Creative and Cultural sector. She has worked widely across the music industry with artists, managers, writers and with clients and organisations like EMI, Warner Chappell and the Royal Opera House. She's a qualified trainer for two programmes she's running with Be Smart About Art, DISC and Sacred Money Archetypes. The former provides an assessment of you / your partnership / your team's strengths and weaknesses in general professional life. The latter provides key insight into your relationship with money (and how to make this to your advantage).

Telephone: +44 20 7748 5212

Winston Peters

Winston Peters

Business & Brand Consultant

With an affinitive love for education and the arts and being deeply enrooted in the New York City’s cultural and business communities; Winston saw a common theme among his creative peers; the need for organization and business advice. With this insight and his finance and business management background, Winston sought out to create a business consultancy to provide support and solutions for creative and culturally aligned companies. As Principal Partner @ MyUberLife Consulting Group, Winston advises brands and businesses to help them grow.

Telephone: +44 20 7748 5212

Zoe Whishaw

Zoe Whishaw

Commercial Photography Consultant and Mentor

Zoe Whishaw is a Commercial Photography Consultant and Mentor providing creative direction and strategic advice for photographers at all stages in their career who want to take their work to the next level. She works on a one-to-one basis with those who need bespoke, objective advice to focus their creative direction and marketing to gain competitive advantage. As a seasoned Editor and Art Director she has had many years experience analysing and critiquing imagery across a broad spectrum of genre and subject areas. Zoe has developed and contributed to the success of leading media company, Getty Images, where she worked for 17 years in senior creative and strategic positions, latterly as European Director of Photography. She has been on the judging panel of a range of national and international photography competitions, including the Association of Photography Awards, Wildlife Photographer of the Year and ArtGemini Prize and regularly conducts portfolio reviews at industry events. READ MORE AND BOOK AN EXPLORATORY 15-MINUTE SESSION:

Telephone: +44 20 7748 5212