Be Smart About Art

10 Questions Interview with... Gallerist Rachel Hotchkiss

written by: Be Smart About Art Team July 16, 2014 5) Interviews + Insider's Insights 4477 views

10 Questions Interview with... Gallerist Rachel Hotchkiss

Each month we ask an art world professional 10 questions about their practice. This month we speak with gallerist Rachel Hotchkiss...

Rachel HotchkissWhere were you born and where do you now call home? London

What is your profession? Founder and Curator of The Artful Project

What is your life ambition? Personally: to be happy, to make my family and friends happy, and to make the amazing artists I work with happy. Professionally: I want Artful to prove itself as an innovative force in the affordable art scene, living up to our promise to help inspire a new generation of art buyers.

Describe your business in 5 words: Extraordinary art at affordable prices.

Q1. What inspired you to become a Gallerist?
For over 15 years I had been fortunate to work with some uniquely talented photographers, and friends were always asking me to recommend art to buy. They would never venture into a traditional gallery but they wanted art.  I realised there was potential to introduce a new generation of art buyers to pieces that were affordable. And that’s what Artful is about. 

Q2. What is the best, and what is the worst, thing about being a Gallerist? 
The best thing is seeing what a fantastic response people have to the art we represent… you know you’re doing something right.

The worst thing is trying to juggle my life as a gallerist with the everyday challenges of being a mother of two. 

Q3. How do you keep on top of what is happening in the art world, locally and internationally? 
Word of mouth is vital to me, I am surrounded by creative people who are always seeing/recommending/sourcing…. I also hoover up art shows, visit as many of the graduate exhibitions as I can and am plugged into a whole raft of online media feeds.

Q4. What event in your life, big or small, prompted a major turning point in your career? 
It’s a cliché, but the birth of my first son… I had been dreaming of setting up Artful for a while, but when Sonny arrived I knew that unless I did something about it, it would remain a dream. Babies have a way of shaking up life priorities.

Q5. What’s the best piece of advice you’ve ever been given? 
My mother would always say to me “J.F.D.I” – ‘Just F*****g Do It’. She isn’t one to procrastinate… or mince her words.

Q6. When do you know you want to represent an artist’s work? 
I just know. It’s that unshakeable ‘oooh’ feeling you get when you see something that just hits the sweet spot. It’s a feeling not a thought.

Q7. What potentially embarrassing moment did you turn on its head? 
I went to Argentina for a wedding with a group of friends and colleagues. Somehow we went to the wrong wedding. But we managed to enjoy two fabulous weddings and embarrassingly appear in two sets of videos and photos.

Q8. What would you be lost without? 
My sense of humour  – and my book of to-do lists!

Q9. Who is your favourite author?
T.S. Eliot

Q10. What is your favourite quotation?
“Above all else, its is about leaving a mark that I existed: I was here. I was hungry. I was defeated. I was happy. I was sad. I was in love. I was afraid. I was hopeful. I had an idea and I had a good purpose and that’s why I made works of art.” Felix Gonzalez-Torres

Keep in touch with Rachel and The Artful Project at:

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Good luck, Rachel! We're on similar journeys...I shall look out for you at the 'milestones'!