Be Smart About Art

Attaining sponsorship - Case Study with Susan Mumford

written by: Susan Mumford Feb. 5, 2015 2) 121 Programme: Info, Insight + Inspiration :-) 3816 views

Attaining sponsorship - Case Study with Susan Mumford

The problem: How to get art supplies sponsored for an art show?

Linda wanted to attain sponsorship for a photography exhibition, however didn’t know who to approach or how to go about doing it. Then she attended my ‘A-Z of planning an art show’ workshop, as part of Four Corners’ participation in the New Creative Markets programme. She left with an understanding of what value she could offer to companies in return for sponsorship, and how to make the initial approach.

The solution: 
With only 3 weeks to go until the show, Linda contacted a photography paper supplier. The company accepted the proposal to supply needed paper just in the nick of time, and the artist took to the darkroom. She printed all ten images for the show without spending a penny on professional quality archival paper.

You might wonder why a company would sponsor a show with such short notice? As the exhibition was taking place at Four Corners, a go-to destination for photographers, the company knew they were getting in front of their ideal customers. And thus, the on-site exposure was worth the provision of free materials. 


About Susan Mumford: Creative Specialist with

Susan is a social entrepreneur with expertise in the art world.  She is a professional mentor, trainer, author and public speaker. Her personal mission is to empower and inform individuals who run creative enterprises alongside supporting arts organisations to enter a new age of commercial & digital know-how. She founded the Association of Women Art Dealers (AWAD) in 2010, followed by Be Smart About Art in 2012. Keep up with her movements on Twitter at @susanjmumford.


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