Be Smart About Art

Do you shout out about your successes?

written by: Susan Mumford May 10, 2015 1) RECOMMENDED-> Susan's weekly blog post 4527 views

Do you shout out about your successes?

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I don’t mean bragging or being in people’s faces. But I do mean letting others’ know about your achievements, rather than waiting to see if they become psychic and find out via mysterious universal vibrations.

There’s a recurring something I’ve come across in doing 1-2-1 sessions with many artists and creative entrepreneurs: people have successes, and then promptly move on to the next thing. They rarely tell others about what’s been achieved, nor present those milestones on the website or printed materials.

Case in point: The other day, I was talking with a full-time artist who is upping the game. She’s ready to stop 100% self-representing to start working with galleries. By reducing (yet not eliminating) the demands of self-promoting and organising shows, she’ll be in a better position to develop new bodies of art, taking different creative directions and the like.

Yet, there’s a problem with her current presentation of self. She’s been so busy running full-speed just to stand still that she hasn’t included many important achievements on the ‘About’ page. Clients include an ex-US President, A-list celebrities and so on. These individuals have given superb statements about her art practice. And is any of this presented in the artist biography or anywhere else on the website? Are the articles that have been printed in noteworthy publications to be seen? No and no.

While she’s managed to make a healthy living and has successfully sold works into good collections, she doesn’t want to continue doing all of the leg work herself. What she needs to do is simple; present successes in ways that people who don’t personally know her will also understand what she’s achieved.

This common scenario touches on something innate to our nature. As human beings, we assume that everyone else has the same life experiences and thereby knowledge as we do. Therefore, if you know about all of the experiences that you’ve had in your career, it’s only natural to assume that the rest of the world is also aware of those shows, collections and so on. This is not the case (barring a mass outbreak of telepathy), and it’s your responsibility to let others know of your accomplishments.

Understanding that you are experienced in your career touches on the next piece of human psychology. On a subconscious level, with the knowledge that others have bought pieces, written about you and so on, people take you seriously and are more likely to buy into you, too. This results in a domino effect, and increasing achievement of milestones in your career.

Whether you’re only just starting out or have been at it for years, it’s valuable to always remember the importance of presenting achievements to the world. This doesn’t mean being ostentatious, but can be done in a considered, presentable manner – whatever is in keeping with your own style and brand.



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Thank you for this week's topic! Much like the artist above I have been rushing around getting blogs up, promoting a current exhibition (now extended as the venue liked it so much!) and generally running to stand still. So much so that I'd completely over-looked updating the 'About Me' information on my website. Sort of obvious - and yet so easily missed. Now I'll be the first to admit it's still a work in progress, but certainly it's much better than it was! Direct link is provided above ;)