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Launch events, business birthdays and avocados Post

from our Sunday reading series - a weekly blog post (subscribe here) London is a city made of many villages. The one where I live has a thriving assortment of independent shops and cafes, with only a few places belonging to large chains. As a gung-ho supporter of small, local business, I was delighted to see that an individual street-facing retail unit that's ...

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VIDEO: The Power of Professional Artist Communities - Top Tips for Professional Artists (video 3 of 10) Post

In advance of our forthcoming online course Making It As An Artist in the 21st Century (starting September 19th!), BSAA Founder Susan Mumford is presenting a 10-part video series. These 10 tips for professional artists form 10 key elements to not only surviving, but thriving, in a changing art world. After all, we're here to help you thrive in a ...

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Two types of hashtags to use (and why you should care) Post

from our Sunday reading series - a weekly blog post (subscribe here) Are you using social media for business and / or projects that are important to you? If the answer is 'yes,' it's worth considering how you employ hashtags in social media posts. Quick note for readers who need Hashtag 101 (otherwise skip to next paragraph)According to Merriam-Webb*, a hashtag is, "a word ...

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VIDEO: Clarity of your creative practice - Tips for Professional Artists (video 2 of 10) Post

In advance of our forthcoming online course Making It As An Artist in the 21st Century (starting September 19th!), BSAA Founder Susan Mumford is presenting a 10-part video series. These 10 tips for professional artists form 10 key elements to not only surviving, but thriving, in a changing art world. After all, we're here to help you thrive in a changing art world ...

4) Videos 2974 views
Using video for fun and profit Post

from our Sunday reading series - a weekly blog post (subscribe here) How often do you watch videos online? And which websites/apps do you use to watch them? I know I do, and here are some common places they appear: Google search engine results (near to the top of the page show YouTube results); Embedded in news articles; Facebook posts (personal profiles and ...

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VIDEO: Creativity is the foundation - Top Tips for Professional Artists (video 1 of 10) Post

In advance of our forthcoming online course Making It As An Artist in the 21st Century (starting September 19th!), BSAA Founder Susan Mumford is presenting a 10-part video series. These 10 tips for professional artists form 10 key elements to not only surviving, but thriving, in a changing art world. After all, we're here to help you thrive in a changing art world ...

4) Videos 3194 views
You've filed lots of business cards... When to revisit them? Post

from our Sunday reading series - a weekly blog post (subscribe here) Following a previous post about 'What to do with the business cards you collect,' the next question is what will ever prompt you to actually go back and have a look through the cards you've neatly (or not) filed away and possibly even digitised? Prior to a recent hop across the Atlantic Ocean, ...

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Buying insurance? Be certain you understand it Post

from our Sunday reading series - a weekly blog post (subscribe here) I have a fond memory from my gallery days of sitting down with the insurance broker each year to review the policy. And yes, I mean that: I enjoyed the meetings – and even looked forward to having them.The thing is that reviewing an insurance policy involves assessing key activities of your ...

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Copywriting lessons from a pub blackboard Post

from our Sunday reading series - a weekly blog post (subscribe here) Earlier today I jogged to a local farmer’s market and back to pick up veg for the week. As I arrived, I noticed a sign outside a local pub:This prompted me to look at the wording on the other side of the sign, which read:What stood out was a) the unnecessary use ...

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Reverse mentoring...? Post

Reverse mentoring...?

June 18, 2017

from our Sunday reading series - a weekly blog post (subscribe here) Every now and then I come across a concept that immediately strikes a chord, and ‘reverse mentoring’ falls into this category.What is it? As implied by the name, reverse mentoring flip-flops the traditional mentoring relationship. Instead of an experienced professional (artist, gallerist, etc) taking someone newer to the field under his/her wing, ...

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