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Upselling: Lessons from a restaurant receipt Post

from our Sunday reading series - a weekly blog post (subscribe here) As some readers know all too well, tipping* customs vary from country to country. When you’re accustomed to doing something one way, it can be a challenge to make change. Helllloooo American diners in Europe! You can imagine the waiting staff, who are used to receiving 10% if they’re lucky, love the ...

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Ahhh... Gatekeepers Post

Ahhh... Gatekeepers

Oct. 30, 2016

from our Sunday reading series - a weekly blog post (subscribe here) I recall learning (painfully) what was meant by a ‘gatekeeper’.  I was an baby art dealer and had been introduced to a business that had taken an entire floor of a building at One Canada Square in Canary Wharf, one of the UK’s main financial districts. It transpired that the company had ...

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The choices in hanging shows, from showstopper pieces to triple hangs Post

from our Sunday reading series - a weekly blog post (subscribe here)  When you walk into a exhibition, you often don’t notice that it’s well curated. It’s akin to an effective framing job: if done well, you don’t necessarily take note of it. Yet if done badly, the frame can stick out like a sore thumb. As natural as placement of pieces might ...

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The many misconceptions about prices Post

from our Sunday reading series - a weekly blog post (subscribe here) “Is there anything in this fair under £50?! It is, after all, supposed to be affordable.” I was asked this by a visitor to the Affordable Art Fair. Cue (on my part) a smile, a laugh, a deep breath and an introduction to original prints. The lady had been browsing through a ...

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Being seen on the scene Post

from our Sunday reading series - a weekly blog post (subscribe here) I have a confession: I didn’t make it to the biggest contemporary art fair of the year in London. That’s none other than Frieze, which is split into two parts, the contemporary arm ‘Frieze London’ and the self-explanatory ‘Frieze Masters’. Opting out was a conscious decision made several weeks earlier. The responses ...

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Visually inclined? You have an advantage with social media (and more) Post

from our Sunday reading series - a weekly blog post (subscribe here) Conduct just a few minutes’ research on the relevance of visuals for online marketing (notably social networking, blogging and email marketing), and you’ll unearth a whole host of stats that indicate the importance of imagery. As the saying goes, “pictures speak a thousand words,” and they certainly capture viewers’ attention. Images make ...

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Selling to joint decision-makers? Give them space (literally) Post

from our Sunday reading series - a weekly blog post (subscribe here) Selling works of art to a couple (those in long-term relationships) can be quite the experience. Make a comment to seasoned art dealers about this subject, and many will roll their eyes, saying something along the lines of, “don’t even get me started!” Occasionally however, the tastes of joint decision-makers are close ...

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Why exhibit? Post

Why exhibit?

Sept. 18, 2016

from our Sunday reading series - a weekly blog post (subscribe here) This might seem like a trick question, for the obvious answer is to make money, right? Not necessarily, and it’s certainly isn’t the only reason.   Many people find themselves disappointed with exhibitions when they don’t sell the amount that they had hoped to. While such a response is understandable, it’s often ...

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Kane Moore: Fundraising one-to-one sessions for the arts Post

#besmartaboutart Creative Specialist Kane Moore is a mid-career fundraiser who provides up-to-date insight for art professionals with his one-to-one session work. In general terms, what type of support do you provide creative professionals?   Advice on fundraisingWhat are five core areas that you often address (including types of specialism)?  Guidance on Arts Council Grants for the Arts and strategic grants ...

2) 1-2-1 Support: stories and inspiration 2789 views
Life as a game of chess (isn't black and white) Post

from our Sunday reading series - a weekly blog post (subscribe here) We all experience seemingly insignificant moments in life that turn out to be deeply important, and often symbolic. In my case, one such happening occurred during the final months of university. A group of five nearly-graduates gathered at a coffee shop to discuss what we’d do with ourselves after graduation.One young lady, ...

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