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How the time of year impacts your business Post

from our Sunday reading series - a weekly blog post (subscribe here) The majority of London's independent galleries will be relatively quiet this coming week. The reason is simple: Summer has commenced. Schoolkids are now out for summer, and families are taking holidays.Yet this perspective is relative to the UK. Across the Atlantic, American schools closed for summer a number of weeks ago and ...

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Brain on fire with too many ideas? Post

from our Sunday reading series - a weekly blog post (subscribe here) You’re not alone.  Many artists and creative entrepreneurs have come to me over the years with concern that they should focus on one activity. Akin to a confessional, they start explaining how they have this, that and the other idea. It seems that they expect me to agree that they would ...

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Selling in times of uncertainty: Address the elephant in the room Post

from our Sunday reading series - a weekly blog post (subscribe here) Whether or not you’re based in the United Kingdom, everyone is watching the unfolding spectacle following the Brexit vote. It’s triggered a stunning amount of political fall-out, a deterioration of the value of the pound sterling and an eye-watering increase in racial attacks, all in a matter of days.  What impact ...

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Don't get swept away by the flood of news and opinion Post

from our Sunday reading series - a weekly blog post (subscribe here) At times of national and international crisis, there’s a temptation to immerse yourself in minute-by-minute media coverage and the outpouring of feelings on social media. This is more the case than ever before thanks to the digital age providing easy access to a deluge of written and spoken reports by amateur ...

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VIDEO: Selling Art from Online Marketplaces - Interview with Paola Minekov, Artist (June 2016) Post

We host a series of webinars that are free for Members, in which a specialist speaker divulges knowledge. The event has attendees from multiple countries, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. June 2016: Selling Art from Online MarketplacesInterviewee: Paola Minekov, ArtistInterviewer: ...

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Why not? Post

Why not?

June 19, 2016

from our Sunday reading series - a weekly blog post (subscribe here) The wording “Why not?” jumped out while walking through a park that had been home to Carter’s Steam Fair in South London only hours before. It was dusk on a Sunday in June, and blog photographer Chris King and I decided to go out to try catch an some lovely evening light.When ...

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Making informed business decisions Post

from our Sunday reading series - a weekly blog post (subscribe here) As a business matures, patterns develop. And for those who stage events, which is the case with the majority of folks in the art world, you quickly end up with regular annual commitments. For example, you might participate in a fair in March each year, a local community arts festival in May, ...

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Artists geeking out on process can be a great thing Post

from our Sunday reading series - a weekly blog post (subscribe here) There’s a pervasive notion that an artist’s process should be kept a secret. The thinking goes that the mystery behind a creation is one of the things that makes it appealing to prospective buyers. Furthermore, makers don’t want to “give away” techniques (a common concern expressed by artists).  The oft-said phrase “the ...

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How do you get press? Post

How do you get press?

May 29, 2016

from our Sunday reading series - a weekly blog post (subscribe here) When preparing my first West End exhibition, I had enough experience of working in galleries and curating shows to understand that simply presenting an exhibition wasn’t enough to get press exposure. In addition to the handwritten names and addresses for the 700+ invites to be posted (this was prior to email marketing ...

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Sell more with limited editions Post

from our Sunday reading series - a weekly blog post (subscribe here) Many artists create limited editions*, ranging from 2 to the thousands (though most commonly they’re under 100). What happens to the pricing of individual pieces as an edition sells? Is each work the same amount, or does it go up over time?  Consider this example from my days as an art consultant: ...

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