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How do you get press? Post

How do you get press?

May 29, 2016

from our Sunday reading series - a weekly blog post (subscribe here) When preparing my first West End exhibition, I had enough experience of working in galleries and curating shows to understand that simply presenting an exhibition wasn’t enough to get press exposure. In addition to the handwritten names and addresses for the 700+ invites to be posted (this was prior to email marketing ...

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Sell more with limited editions Post

from our Sunday reading series - a weekly blog post (subscribe here) Many artists create limited editions*, ranging from 2 to the thousands (though most commonly they’re under 100). What happens to the pricing of individual pieces as an edition sells? Is each work the same amount, or does it go up over time?  Consider this example from my days as an art consultant: ...

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What to do with the business cards you collect? Post

from our Sunday reading series - a weekly blog post (subscribe here) I have a confession to make: It was many years after being known as a ‘networker’ that I worked out what to do with business cards. I don’t mean how to keyword a database, connect on social media or follow up. I’m talking about the physical cards themselves.I, like most of ...

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Hit by an expected blow? Post

from our Sunday reading series - a weekly blog post (subscribe here) The landscape of funding for the arts is ever-evolving. Wherever you’re based, you will have no doubt experienced or read about funding cuts, new alternatives to raising finance and the like.   One artist says that he and his wife refer to his career prior to the 2008 crash as the ...

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Don't be afraid of the phone Post

from our Sunday reading series - a weekly blog post (subscribe here) I first encountered “telephone phobia*” as a university student in small town America during the mid-90s. My two best friends were anxious about calling in the pizza delivery, and accordingly would beg me to do it. It was only years later that I discovered that this fear was a recognised social ...

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Why keep people (who don't engage) on the mailing list? Post

from our Sunday reading series - a weekly blog post (subscribe here) First things first: your network lies at the core of your career. Regularly providing updates (to that network) keeps you in the minds of others, serving as a memory jog that not only do you exist, but are available for business.If you went back to 1999 (and partied like it’s nineteen ninety-nine ...

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Want to build trust? Do what you say you're going to do... Post

from our Sunday reading series - a weekly blog post (subscribe here) …no matter where you are or what you’re doing.   In late November 2012, I was inspired to write a blog post telling the story of “Why an artist should stay in touch with the art dealer who said no.” At the time, I was on a quest for a way to ...

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"Exposure" is often overrated Post

from our Sunday reading series - a weekly blog post (subscribe here) Have you ever been offered an opportunity to get exposure? Such offers are rife in the art world, with early stage professionals often doing their careers no good. Common locations offered include fashion boutiques, cafés and restaurants, building lobbies, show homes and offices, and charity auctions*.This brings to mind a photographer whose ...

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Foggy about financial figures? Post

from our Sunday reading series - a weekly blog post (subscribe here) Let’s face it: you run your own enterprise, however demanding it might be and it’s up to you to make financial sense of it. Otherwise, you’re running a hobby, not a business. While there is nothing wrong with pursuing creativity as a hobby, should you need to make a living from it, ...

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Show that your art business is real in a digital world Post

from our Sunday reading series - a weekly blog post (subscribe here) In the era of the Internet, anyone can set up a website and purport to excel at anything. With today’s youngsters learning to code as pre-teens, they will someday have a seemingly natural ability to engage, promote and sell using the internet. What then do you, with specialist knowledge and yet (presumably) ...

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