Be Smart About Art

Blog

Housekeeping... your email list?! Post

Email marketing is still relatively new in the grand scheme of things. It also changes fast, so anyone who has learned to make use of it is continually learning how to stay on top of advancements. And, if you’re anything like me, you set up your initial list, learned how to send campaigns yourself, and thought, “fantastic!” Good to go, right? Not ...

1) RECOMMENDED-> Susan's weekly blog post 1065 views
Art Dealers' Bootcamp 2018: Mentoring, Webinars and an Artist-Gallery Contract (accepting applications to 12th Sept 2018) Post

Helping you to rock the many hats that you wear in a changing world.The Art Dealers' Bootcamp, in its fifth year running, has been designed for art dealers who have a life-long learning mindset. The world of art dealing is changing at rapid pace, and if you're to succeed, being agile is key. Whether you're just starting out or have been ...

6) BSAA Events, Announcements & Opportunities 1332 views
Contracts: A deal with the devil? Post

How many times have I heard someone on either side of the artist - gallery relationship say that issuing a contract means that there’s a lack of trust? There was even a time several years ago that a gallerist speaking at a BSAA event declared on stage that she doesn’t believe in formal agreements. She went on to say that ...

1) RECOMMENDED-> Susan's weekly blog post 1057 views
Drink me or not? The importance of setting expectations Post

Move your mind to the world of Alice in Wonderland...  Now then, think about the time that she happened upon a little bottle marked “Drink Me”. Since it wasn’t marked “Poison” she assumed it to be okay and proceeded to drink the full bottle in short order. What happened next was strange indeed, which is unsurprising, considering that the expectation ...

1) RECOMMENDED-> Susan's weekly blog post 975 views
Small is beautiful: The role that education plays in selling art Post

Last week, I penned a blog post about people loving getting big bang for their buck with large works of art. What if an artist specialises in, or simply makes a series of, small pieces that have high price tags? This will often be owing to the artist process being demanding and thus taking much time (such as the specialist ...

1) RECOMMENDED-> Susan's weekly blog post 984 views
Getting bigger bang for your (art) buck Post

There’s something I’ve noticed about many buyers of art - not to mention human beings in general: there’s a notion that if it’s big and seemingly at a reasonable price, that you’re getting a good deal. This notion showed itself loud and clear at a recent solo exhibition presenting works of art by this very blog series’ photographer, Chris E. King. ...

1) RECOMMENDED-> Susan's weekly blog post 851 views
Poor customer service? Stand up for yourself (and your business) Post

“You get what you pay for,” is a frequently quoted saying. Yet, what happens when you’re paying for a service and have a poor experience? This is a reality of business, no matter the intentions. Consider this real-life experience of my own, as a customer: I received an email from my hosting provider, notifying us of an upcoming change to our email server. ...

1) RECOMMENDED-> Susan's weekly blog post 755 views
What are your Art World Superpowers? Post

Have you ever noticed yourself avoiding doing a certain something by working on every single other item on the to-do list, including those that aren’t urgent at all? Well you’re only human, and everyone must be guilty of doing this. Think about it this way: such avoidance is a natural way of playing to your strengths, and when you notice this ...

1) RECOMMENDED-> Susan's weekly blog post 793 views
Peeling back the... vinyl? Getting insights from experts (to make everyone's life easier) Post

When you do an activity time and time again, you learn what works and what doesn’t. This results in taking experiences and understanding for granted, which can result in frustration if you bring in collaborators who don’t share the same understanding or expectations. Consider the example of independent curators who work with different groups of artists from show to show. I ...

1) RECOMMENDED-> Susan's weekly blog post 617 views
You have to start somewhere... Post

Whether you want to use a new social media platform or take up public speaking, you have to start somewhere. As much as you prepare ahead of putting yourself in front of people, the best way to become a pro is by doing the activity - a lot of it. It’s understandable that you’ll see a professional make an activity look ...

1) RECOMMENDED-> Susan's weekly blog post 786 views