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Working on establishing a brand? It needs nurturing as much as building Post

from our Sunday reading series - a weekly blog post (subscribe here)People often talk about the importance of building a brand. Why? It’s how you present a cohesive, visual identity, explain your motivations and give people confidence to buy from you, again and again. If you run a business, you’re creating a brand, know it or not.However, brands can disappoint. I recently took ...

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VIDEO: What do creative professionals need to know about finance? Monthly Art World Webinar Video Recap (March 2014) Post

Each month, we invite an expert speaker to divulge knowledge in the Monthly Art World Webinar. The event takes place for an hour and has attendees from all over the globe, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. On 12th March ...

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Get yourself out of poverty mentality Post

from our Sunday reading series - a weekly blog post (subscribe here)Do you keep prices low because you don’t think people would buy your art or services otherwise? Do you offer big discounts to potential buyers before they even ask for a better price?This, my dear, is living in poverty mentality. And many people across the creative industries are guilty of this, know ...

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Don't assume all art collectors are rich fat cats. Handle buyers with sensitivity Post

from our Sunday reading series - a weekly blog post (subscribe here)It might sound obvious, but people get this wrong on a shockingly regular basis.I was recently in conversation with Emery, a fun-loving, larger-than-life architect. Her father had passed away, and she decided to invest in a work of art in his memory. Buying art for such personal, symbolic reasons is commonplace. She ...

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Too much to do? Don't be afraid to ask for help and advice Post

from our Sunday reading series - a weekly blog post (subscribe here)You have too much to do. What you need is an objective view on how to deal with the mountain of work in front of you.  Something I recommend to artists is to find an artist buddy. This can be someone near or far, who you can meet every couple of weeks ...

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10 Questions Interview with... Artist Stephen Charlton Post

Each month we ask an art world professional 10 questions about their practice. This month we speak with artist Stephen Charlton... Born in: Newcastle Upon TyneLives in: Chesham, BuckinghamshireProfession: Design Consultant, Artist and sculptorCareer Ambition: Collectable artist with a global reputation Life ambition: To create artwork that I love, hoping others do tooQ1. Describe your practice/profession with 5 words Energy, Drama, Form, Texture, ExpressiveQ2. Best ...

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Educate potential art buyers and everyone wins Post

from our Sunday reading series - a weekly blog post (subscribe here)A few years ago, a dealer friend contacted me because she knew I had access to hard-to-find sculptures by a contemporary artist. She had a client interested in buying. Luck was with us that day, for I knew of a collector who wanted to sell pieces from that exact series. However, I ...

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VIDEO: Legal essentials no art professional can afford to ignore - Monthly Art World Webinar Video Recap (Feb 2014) Post

Each month, we invite an expert speaker to divulge knowledge in the Monthly Art World Webinar. The event takes place for an hour and has attendees from all over the globe, as it can be accessed simply with a reliable internet connection. Participants are invited to ask questions, and the speaker answers as many as time allows. On 12th February ...

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Will you be my sweetheart? Post

from our Sunday reading series - a weekly blog post (subscribe here)Artist-gallerist relationships are frequently compared to relationship relationships. I hear many stories about these relationships having gone wrong, which is unfortunate when both sides invest so much in one another.I encourage artists and dealers alike to watch out for early indicators of the road ahead, including warning signs of things getting difficult. ...

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Don't bite the hand that feeds you: Navigating art sales and their temptations Post

from our Sunday reading series - a weekly blog post (subscribe here)I was recently speaking with a gallery director who was moaning about what a ‘problem’ the internet has become. His gallery regularly participates in fairs and has noticed that visitors will closely inspect art work labels and jot down details, yet have no interest in talking with the gallery, at all. What’s ...

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