Be Smart About Art

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What is the best way to send an email to a number of people? Post

I have some strong opinions and pet hates on email etiquette so you might not like some of what I am about to say…  On this occasion we are going to look at sending out emails to lots of people and how best to manage this. So what are the dos and don'ts of sending out bulk emails? Here are ...

2) 1-2-1 Support: stories and inspiration 3640 views
Want funding for your art show? You need to ask for it Post

from our Sunday reading series - a weekly blog post (subscribe here)I was once in a conversation with an arts fundraiser. We were discussing the ins and outs of solo practitioners, larger arts organisations and charities attaining funding. Do you wonder what is the number one reason many people and or organisations don’t attain private sponsorship?They don’t ask.As with so many things, getting ...

1) RECOMMENDED-> Susan's weekly blog post 4264 views
Artists who take the long-term view will have more - and happier, buyers Post

from our Sunday reading series - a weekly blog post (subscribe here) Warren, a devoted art collector, is on the mailing list of an online gallery. One day he spotted a painting that he adored, by an artist he didn't recognise. Sadly the piece was already sold, so he looked up the artist’s website and made contact. Absolutely delighted that a contemporary art collector ...

1) RECOMMENDED-> Susan's weekly blog post 3619 views
10 Questions with... Artist Claire Brewster Post

Each month we ask an art world professional 10 questions about their practice. This month we speak with artist Claire Brewster...Born in: LincolnshireLives in: LondonProfession: I am a sculptor, working with mainly paper to produce 3D wall sculptures inspired by the beauty and freedom of natureCareer Ambition: World dominationLife ambition: Seeking enlightenment Q1. Describe your practice/profession with 5 wordsPaper, sculpture, birds, nature, beauty.   Q2. Best ...

5) Interviews + Insider's Insights 9126 views
VIDEO: Artist + gallery bloggers: Isolated in cyberspace? Get more traffic, measure success and know what to expect - Webinar with Keren Lerner Post

> Do you have a blog, yet you're not certain if you are "doing it right"? > Have you wondered how to get more people to read your pieces? > How frequently do you post new blogs? Is this amount enough -- or even too much? > Would you like to increase engagement on your blog? Many artists, gallerists and ...

4) Videos 5344 views
Thinking on your feet... to transform near disasters into #tweetables Post

from our Sunday reading series - a weekly blog post (subscribe here) It was a gorgeous Spring evening and the start of an art world networking event with wine tasting was about an hour away. I had arrived outside the gallery where the sommelier was waiting to find the door locked. Not to worry, everything had been arranged in advance. As the person ...

1) RECOMMENDED-> Susan's weekly blog post 3729 views
The day job / art career tango Post

from our Sunday reading series - a weekly blog post (subscribe here)I have noticed a trend with people who are juggling an art career and a steady 9-5 job: embarrassment, and frequently shame. The subject often surfaces in mentoring sessions.For people starting out a new career as a solo arts practitioner, it is prudent to maintain some steady income until the art practice ...

1) RECOMMENDED-> Susan's weekly blog post 4617 views
The small business mindset Post

from our Leisurely Sunday reading series - a weekly blog post (subscribe here)I was so excited. I had just sold a large framed work of art to a new client who was a budding art collector. She had relocated from London to the countryside and asked about transportation of the piece.Pause, and think about the mindsets of buyer and seller. From the client’s perspective, ...

1) RECOMMENDED-> Susan's weekly blog post 3761 views
Recouping framing costs whilst fairly charging clients Post

When I became an art dealer, I wondered how to pay for the time and effort I put in to framing works of art for exhibitions. I also wanted to find a way for artists to recoup framing costs without overcharging the end buyer.So I came up with a method that is now recommended as a best practice to artists ...

2) 1-2-1 Support: stories and inspiration 13819 views
Cultural antennae for showing abroad -  a tale of hotel art fairs Post

from our Leisurely Sunday reading series - a weekly blog post (subscribe here) I once spoke with a Canadian artist based in London about the differences between different countries. My own experiences of participating in hotel fairs in the USA and UK is a perfect example.My first experience of a hotel fair in the USA was positive (with the exception of personal health challenges ...

1) RECOMMENDED-> Susan's weekly blog post 3323 views