Be Smart About Art


How do you forecast sales? Post

I still recall the moment I learned how to forecast art exhibitions. I was seated in my rooftop gallery in Soho, London, alongside someone new to the business: a financial whiz who supported SMEs (small and medium-sized enterprises).  He presented… drum roll… an excel spreadsheet (INSERT EMOJI). Though instead of being full of formulas and going over multiple pages, it ...

1) RECOMMENDED-> Susan's weekly blog post 986 views
PODCAST: Always Have a Plan B (for you can't easily manage an art fair from hospital) Post

[SUBSCRIBE TO OUR PODCAST ON ITUNES]About this episode: This week's episode recalls a time that I was admitted into hospital instead of boarding a plane to exhibit at an art fair. The lessons were invaluable. -----------    Press 'Play' and enjoy:             

3) Podcast with Susan J Mumford 825 views
How do you know if an opportunity is right for you? Post

There’s something that happens once you become visible and start making an impact: you get approached for ‘opportunities’. I don’t know how many times artist mentees have emailed to ask about whether or not to do this, that or the other fair or show. Some events provide ample benefits, whereas others are mainly trying to extract money from you.At the ...

1) RECOMMENDED-> Susan's weekly blog post 937 views
Competition for the #ArtDealersBootcamp // Apply by 24th June Post

THIS YEAR'S ART DEALERS' BOOTCAMP COMBINES 1-2-1 SESSIONS WITH SUSAN J MUMFORD AND WEBINARS WITH SUSAN AND GUEST SPEAKERS, DESIGNED TO MAKE IMPACT ON YOUR ENTERPRISE. Take advantage of submitting an application to win awards towards this year's competition (which also serves as your application to attend the program): CLICK HERE TO SUBMIT YOUR APPLICATIONWinners will receive one of three awards (details ...

6) BSAA Events, Announcements & Opportunities 2195 views
PODCAST: Turning commission disasters into done deals (oh the value of agents) Post

[SUBSCRIBE TO OUR PODCAST ON ITUNES]About this episode: This episode tells a real-life story of a time when my role as an artist agent saved the day with a painting commission.-----------    Press 'Play' and enjoy:           

3) Podcast with Susan J Mumford 691 views
From studio to office assistants: What do you not *have* to do? Post

Anyone who has studied Old Masters paintings knows that studio assistants had an important role to play. Otherwise, how could those individual artists have ever produced such a size and quantity of works? Fast forward to today, and many contemporary artists wonder if it’s still okay to have such studio assistants. There are two questions that I urge you to ask ...

1) RECOMMENDED-> Susan's weekly blog post 905 views
Frieze New York 2018: A Be Smart About Art Overview Post

Art Weeks continue to grow, as they provide go-to times and locations for collectors, industry professionals and art lovers. The ongoing proliferation of fairs is stimulating the phenomenon, for they can profit by clustering together. Back in 2012, Frieze Art Fair (based out of London, having started in 2003) debuted its New York edition at Randall's Island. Six years later, despite ...

5) Interviews + Insider's Insights 1132 views
Still open for business? Be aware of the signals you're sending Post

After several years’ running Be Smart About Art, I set up the Creative Biz Specialists’ (CBS) programme, which is a group of 1-2-1 advisers, each of whom has their own area of expertise. If I’m mentoring an art dealer who could do with putting together a business plan, I might refer them to Deborah Henry-Pollard aka Debs, a business coach ...

1) RECOMMENDED-> Susan's weekly blog post 935 views
PODCAST: Does dealing in art need to be a lonely road? Post

This episode provides insight into how art dealers - and others in the industry, can work together for mutual benefit. Hit the play button and enjoy!    

3) Podcast with Susan J Mumford 171 views
PODCAST: Taking a break from email Post

This episode addresses a matter that impacts many small business owners: how to take a break from email.  Hit the play button and enjoy!      

3) Podcast with Susan J Mumford 201 views