Be Smart About Art


PODCAST: "You shouldn't buy that" can be a powerful selling tactic. Post

This week's episode highlights an unexpected way to build fruitful long-term client relationships with a real-life story. Hit the play button and enjoy!

3) Podcast with Susan J Mumford 32 views
PODCAST: Want a formula for pricing art? Stop looking (they don't work) Post

[SUBSCRIBE TO OUR PODCAST ON ITUNES]About this episode: This episode provides insight into pricing art based on what buyers will pay, all the while bearing in mind profitability for the seller.Press 'Play' and enjoy:     

3) Podcast with Susan J Mumford 774 views
Having questions at the ready Post

I recall being at my own gallery events in the early days and getting stuck in conversations. Somebody would be talking off my ear, and as interesting as that person was (or wasn’t!), the reality was that I needed to work the room. What could be done to politely get out of an exchange in which I felt stuck, and ...

1) RECOMMENDED-> Susan's weekly blog post 668 views
PODCAST: Don’t understand a contract? Lack confidence to ask? It’s up to you to find out. Post

[SUBSCRIBE TO OUR PODCAST ON ITUNES]About this episode: This episode provides several examples that illustrate the importance of understanding agreements, no matter how experienced you are - or not. It’s your responsibility to only sign if you’re happy with a contract… or get the terms changed. For once you sign, you accept the terms. Press 'Play' and Enjoy:    

3) Podcast with Susan J Mumford 630 views
Want your personal data to be safe? Post

“Do as you would be done by” is one way of stating of what is known as the “Golden Rule”.This instruction most certainly applies to protecting your own personal data, from contact information to bank account details. You want businesses from whom you’ve purchased goods and services to handle your personal info with care and consideration. Now think about it ...

1) RECOMMENDED-> Susan's weekly blog post 1756 views
Have you framed (or been framed in) the picture? And has it been shared? Post

How many times have you taken photographs to share on social media, and yet they’ve never seen the light of day? And how often do others taken an image of you with the same nothing-has-been-done-with-it outcome?I often talk about the importance of events in the art world - and one of the main ways that people find out about events ...

1) RECOMMENDED-> Susan's weekly blog post 964 views
Responding to awkward questions and comments Post

For the occasion of International Women’s Day (which takes place on 8th March each year) and in the midst of Women’s History (or might we say ‘herstory’) Month, I’ve been reflecting on my own experiences as a professional woman, and how to provide insight for BSAA readers (regardless of gender!). This honours a BSAA value of ‘equality,’ and also recognises ...

1) RECOMMENDED-> Susan's weekly blog post 1278 views
Rolling the dice? Nah. How to say 'yes' and work out the 'how' Post

I was recently joking to someone that I’ll end up setting up a speakers’ bureau for the art world… There was, perhaps unsurprisingly, a grain of truth in the remark. This got me thinking about how saying ‘yes’ and then working out the ‘how’ can be used to nurture professional relationships and even win more business in the long-term.The recent ...

1) RECOMMENDED-> Susan's weekly blog post 936 views
How long do subscribers remember your email campaigns? Post

When it comes to email marketing, a common concern of creative professionals and small business owners is not wanting to ‘bother people.’ Big companies that send daily emails give this form of modern-day promotion and engagement a bad name, and yet it can be done with integrity and impact.A real-life story immediately comes to mind...I once arrived at a bus ...

1) RECOMMENDED-> Susan's weekly blog post 1042 views
So you have a show opening. What's better, open entry or RSVP list? Post

Image credit for above photograph: The large-scale piece behind Susan is an original by Rod McIntosh, shown at The Other Art Fair in October 2014. See his work at and follow Rod on Instagram @dawltonbarn. ____________________I’ve previously written about how it can be a help to have a crowd at a show. The buzz created by many people being in the same ...

1) RECOMMENDED-> Susan's weekly blog post 1041 views