Be Smart About Art


OPEN CALL for The Rooftop Collective Show: Artists of any discipline invited to present 'response' pieces, to be paired for a spring show in London Post

APPLICATIONS HAVE NOW BEEN CLOSED. _________________________ABOUT THE OPPORTUNITY:  The Rooftop Collective is a group of photographers who support and challenge one another in mutual pursuit of ongoing creative and professional development. The Collective started in Susan J Mumford's gallery on the rooftops of Soho back in 2010 (hence the name) and is today powered by Be Smart About Art. The current ...

6) BSAA Events, Announcements & Opportunities 3927 views
Where do you find art buyers? Post

I’m frequently asked this question, and trust me, I know all about it, as I started an art gallery in London many moons ago as an immigrant without any family connections.Here’s the thing: Art buyers don't have signs on their foreheads. Nor can you accurately guess who is or will become regular buyers of art. And, for that matter, many ...

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Who sits behind the desk at your shows? Post

As someone who’s keen to look after the essential mechanism that is otherwise known as my body, I frequently go on long walks with my other half, Chris. This results in all sorts of new discoveries, and recently we stumbled upon a secondhand furniture shop.Naturally we decided to have a look. The space was long and narrow, with a single ...

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Knowledge. Is. Power. Post

Knowledge. Is. Power.

Jan. 7, 2018

At the time of writing, we’re only one week into the new year and I’m thinking back to some good ole sorting done over the holidays. Whereas I’m normally State-side seeing family, this time around I stayed put in London – and wow, did some paperwork sorting get done!The exercise resulted in reflecting upon the concept of Knowledge is Power, ...

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The role that artists play in the lives of others (often unknown) Post

Many Sunday Digest readers (or listeners and watchers these days, with the podcast and videos to boot) know that I was brought up in small town America – specifically in a dry county in the state of Arkansas. It's an area known for having rich music heritage (hellllo Delta and Memphis blues). Music has certainly played an important role in my ...

1) RECOMMENDED-> Susan's weekly blog post 941 views
PODCAST: No business cards? No problem. Aim for something different. - with Susan J Mumford Post

[SUBSCRIBE TO OUR PODCAST ON ITUNES]About this 4-minute episode: This week's episode provides ideas for exchanging details with other people when out and about, whether or not you have business cards to hand.  Press 'Play' and Enjoy:  

3) Podcast with Susan J Mumford 1063 views
27 Misconceptions and Myths About the Art World (and counting...) Post

From artists not being buyers to gallerists being in the profession for the $, there are a copious number of misconceptions and myths about the art world.Have are 27 examples to get you started, accompanied by my replies. Add your own in the comments at the bottom of this blog post!Misconception: Only rich people buy art.Reality: People who love art ...

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Making a difference this festive season Post

In the picture: It was snowing in London the day we got our tree! A minimum of £5 is donated to St. Christopher's Hospice for each tree purchased. As of 10th December, more than £32,000 had been raised (by this and similar locations across the country), and their aim before 25th December is £40,000. Goes to show that a little ...

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Will reproduction prints or the licensing of images de-value originals? Post

Having been asked this question more times than I have fingers or toes to count, not to mention that ‘value’ is a subject of great interest, it’s high time that this blog series, now five years of age (time flies when having fun!) addresses the question.There are two specific instances that come to mind when artists have asked me about ...

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Getting introductions from existing clients Post

It’s said that it’s easiest to sell to your existing clients. This makes sense, as they already know, like and trust you, and are confident of the wonderful experience that you provide.  How then do you get referrals from existing clients?A person’s close community often includes those with shared interests who have similar economic means. Accordingly, it’s likely that your ...

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