Be Smart About Art

A-Z of planning your art show - excellence training for artists + curators

"Every minute was a must" *

Date: March 9, 2013, 10 a.m. - March 9, 2013, 4:30 p.m. UK time (see time converter)

Location: The Studio Building| 21 Evesham Street | London W11 4AJ
Tube: Latimer Road

Speakers: Susan J Mumford, Sylvie Gormezano

Price: Members £75 | Guests £95

This comprehensive, intensive training has been designed for BOTH artists and curators. It provides a road map for organising and running your own art show and is being presented by marketing expert Sylvie Gormezano and Susan Mumford.

The session gives participants industry insights and essential tips and guidance, provides each person with a bound workbook to take away (including check lists, resources and examples) and gives each person the opportunity to develop an exhibition plan on the day.

Having both artists and independent curators / art consultants is an important aspect of the training, as attaining an improved understanding of each party's responsibilites for exhibitions provides insight and increases the effectiveness of long-term artist - agent collaborations.


We will cover:

•The aim, or 'why', of an exhibition, accompanied by the 'why', 'what', 'how', 'how much', 'when' and 'where';

•Establishment and overview of an exhibition budget
(including an example budget template);

•Early-stage consideration of the 'where', 'when', 'how', 'how long' and 'how much'
(and how these factors have implications upon the show - for example passing traffice vs venue and art world calendar vs national holidays);

•Review of gallery rental / artist-agent terms
(contracts are negotiable, checklist for the artist-gallery agreement and key considerations for gallery rental contracts);

•Show timetable for artists and curators
(key marketing dates and top tips for making this work for you);

•Title with accompanying supportive statement

•Selection and/or creation of art
(including solo vs group shows);

•Photography of art pieces for marketing purposes
(incorporating deadlines);

•Marketing & press
(Online and offline, timetable, DOs and DON'Ts);

•Presentation of art
(framed and unframed, plinths, print rack, plastic sleeves);

•Pricing of art
(market price, VAT, framed/unframed and building in enough headroom to discount);

•Shipping and transportation
(locally, nationally and internationally);

•Exhibition materials and the 'practicalities' of holding a show;

(including installation toolkit checklist);

•Selling art - preparation, essentials and top pointers
(invoicing, payments, discounts, knowing prices by heart, delivery/collection, installation of art at a client's home, etc);

•The importance of events
(types of events, how to organise, saving costs on beverages, staff, hours – and so on);

•Exhibition take-down
(including what happens to unsold art following show);

•Follow-up after show
(mailing list, social media etc);

•Exhibition review

Break-out sessions will take place throughout, and the main session will be followed by a Q&A session with the audience.


* Testimonial from attendee of the "A-Z of planning your art show", 22 September 2012

Note that refunds are not available after you have placed your booking.