Be Smart About Art

DOs and DON'Ts for Artists Seeking Representation

An evening workshop for artists

Date: March 5, 2013, 6:30 p.m. - March 5, 2013, 9 p.m. UK time (see time converter)

Location: The Studio Building | 21 Evesham Street | London W11 4AJ | Tube: Latimer Road


Price: Members £7.50 | Guests £15

Did you miss the original event? All is not lost!
Become a BSAA Member and listen to the audio recording as one of many Membership benefits.

This workshop has proven so popular that we have run it three times already (in February, July and October 2012) and so by popular acclaim we are running it during our 2012/13 Winter Programme. 

  • Do you find yourself wondering what else you need to do to attain representation by an art dealer?
  • Do you find that galleries don’t respond to proposals you email or post?
  • Do you find it difficult to get art dealers to attend your exhibitions?

If you have answered “yes” to any of the above, this evening workshop is for you.

In this evening workshop Be Smart About Art will outline the basics of what to do – and what NOT to do – to succeed in attaining representation by an artist representative, such as a gallerist, art dealer or art consultant. The content will also be relevant for artists exploring non-exclusive collaborations with galleries and other arts professionals.

You can expect to understand the following by the end of the workshop:

  • Basics of what a visual artist needs to have in place to be ready to be represented;
  • How to research and select the galleries/reps to approach;
  • Learn what NOT to do (things that are done all the time by artists that have no effect);
  • Understand what you SHOULD do (proven to work by professional, successful artists);
  • Know how to make initial contact and build relationships that are more likely result in representation;
  • Find out what you should do when a potential rep expresses interest;
  • Fundamentals for entering a mutually beneficial and protected working relationship (including understanding that the decision goes two ways).

This talk invites the audience to ask questions throughout, so that you may have your own burning questions answered. Note that the seated part of the event takes place from 7-8.30pm and there are opportunities to network with like-minded arts professionals both before and after. 

Matthew Hall is a Director at Panter & Hall, a fine art gallery in St James's, London. They specialise in original paintings by living artists, particularly Scottish and representational works. Panter & Hall also deals in selected Modern British paintings, predominantly from the 1930s to 1960s.

Susan Mumford is a creative entrepreneur in the London art world, where she has been active for more than a decade. During this time, she owned an art gallery for 5 years, has advised collectors as an art consultant, founded the trade network the Association of Women Art Dealers (AWAD) and, in 2012, set up Be Smart About Art. In addition to running Be Smart About Art and AWAD, she maintains a curatorial practice in project managing art commissions and overseeing a programme of exhibitions in her home state of Arkansas in the USA.