Be Smart About Art

Artist Fairs: Tour + Workshop

For artists, emerging gallerists / art consultants and collectors

Date: March 31, 2017, 1 p.m. - March 31, 2017, 4:45 p.m. UK time (see time converter)

Location: The Other Art Fair | Victoria House | Southampton Row | London WC1A 2QP

Meeting location: Lobby of the Southampton Row entrance

Speakers: Susan Mumford

Price: From £20 - £35

Would you like to be taken on a tour of The Other Art Fair by an art world insider? 

Are you interested in meeting exhibiting artists? 

Does exhibiting at an artist fair tempt you? 

If you have answered YES to any of the above, our forthcoming visit to The Other Art Fair will be right up your street! 

There are two ticket options:  Tour only OR Tour + workshop (see ticket options below)

About the Tour: 

Over a 1-hour period (12-1pm), you'll get an introduction to the fair and will visit 7 stands.

Art world insider Susan Mumford will lead the tour, providing insight on how the fair works with artists, and analysing impact of stands, with factors ranging from layout to selection of works on display, and from marketing materials to engagement with visitors. Showing artists will be invited to give insight about their practice and presentation, which is insightful for tour-goers, as well as for public speaking skills of those exhibiting artists! 

Following the Tour, you'll have a one-hour lunch break from 1-2pm.

About the Workshop:

Attendees will reconvene at Cockpit Arts (Cockpit Yard, Northington Street, London WC1N 2NP) at 2pm, and the professional development session will kick-off at 2.15pm, finsihing at 3.45pm.

This interactive workshop will walk you through:

> The application process, including how to increase the likelihood of being accepted as an exhibitor; 

> Your promotional plan for an artist fair; 

> DOs & DON'Ts on site at the venue (this will pick up on what you saw during the tour); and

> Effectively follow-up to an artist fair, so that the event keeps on giving for the weeks, months and years following. 

Questions will be taken throughout the session, to address your individual needs and interests. 

By booking to attend this afternoon tour and workshop, you're granted complimentary entry for the evening pop-up networking event within The Other Art Fair. This later event will visit three stands not included in the afternoon tour schedule. Between the workshop and evening event, you could go solo or buddy up with other BSAA folks to visit an exhibition! 

Join us for the evening event on the same day.


Trainer: Susan Mumford [MInstSMM MA FRSA MPSA]

A game-changer in the 21st Century art world, Susan’s an entrepreneur, mentor, speaker and author. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network with London, New York and Online chapters, and members dotted around the globe. Several years later, she started a social enterprise called Be Smart About Art. The motto is, “Art is your life. Make it your living.” The mission is to provide online-accessible professional development for a changing art world. In late 2015, her first book was published: Art is your life. Make it your living. 


Refunds are available until 48 hours to the event. If you book and something comes up, don't hesitate to get in touch; we're happy to help! 

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