Be Smart About Art

Demystifying the Business of Art

A professional workshop for artists in Jersey City

Date: May 7, 2017, 3 p.m. - May 7, 2017, 6:30 p.m. UK time (see time converter)

Location: Village West Gallery | 331 Newark Avenue | New Jersey | NJ | 07302


Price: $15 (basic ticket; more options available)

Would you like to…

➢ Have a road map that outlines what you’re doing and where you’re going in your career?

 ➢ Understand what to do (and not do) to have an effective website, from prompting visitors to get in touch to taking the time to look through your galleries of work?

 ➢ Get your burning questions answered by an art world specialist?

JOIN US for this half-day professional development workshop with Susan Mumford, Founder of Be Smart About Art. 

You will: 

➢ Create your Business Model Canvas; 

➢ Develop an understanding of the DOs and DON’Ts for artist websites today (including a demo); and 

➢ Will have your burning questions answered in an in-depth Q&A session, with topics ranging from working with galleries understanding best practices on sales commission (that is fair). 

Important: There will be opportunities to meet peers, who, based on Be Smart About Art research, are your most important network for your creative career. 

Timetable (EDT): 

Arrivals with open networking: 1.30 - 2.00pm 

Workshop with presentation, demo and Q+A: 2.00-5.30pm 

Open networking and one-to-one conversations with Susan: 5.30-6.00pm

Be Smart About Art's book, Art is your life, Make it your living, will be available to purchase at the event

This event is generously being hosted by Village West Gallery, and helps to support of Jersey City Arts Council with a portion of proceeds being donated to the Council. Additionally, ProArts Members can take advantage of a special discounted 'Member' ticket. 

About Be Smart About Art

Founded in 2012 by Art World Entrepreneur Susan Mumford, the progam helps you thrive in a changing world. Based out of London, England, with a developing event program and Membership community in the Tri-State area as well as Central Arkansas (Susan's childhood home), a founding principle is access to information with the employment of technology. Accordingly, the online-accessible Members Gateway is updated on a weekly basis, which includes opportunities (art prizes, residencies / fellowships, fairs and more), webinars / audio recordings of BSAA events and talks, templates for your art business, and more. Additionally, digially-accessible professional development workshops are already available to purchase and download, and more are being made available throughout 2017. For individuals seeking custom support, the Creative Specialst Advisors provide one-to-one support, with specialism ranging from business planning to artist-to-artist coaching. Freely accessible information is also available via, noting the many hundreds of blog posts in addition to a selection of videos. 

Find out about BSAA Membership

About the trainer:

A game-changer in the 21st Century art world, Susan’s an entrepreneur, mentor, speaker, moderator and author. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network with three chapters: London, New York and Global. AWAD’s mission is to facilitate business and collaborations between and for women art dealers. Several years later, she started a social enterprise called Be Smart About Art, whose motto is: “Art is your life. Make it your living.” This online-accessible platform helps creative professionals thrive in a changing world. In late 2015, her first book was published: Art is your life. Make it your living. While she’s based in London, Susan spends a notable time travelling to the USA and Continental Europe, visiting art fairs, delivering lectures, running panel discussions and more.


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Refunds are available until 48 hours prior to the event. Please email with any questions, thanks!