Be Smart About Art

Create Your Business Model Canvas - for Artists + Creative Entrepreneurs

Central London event - followed by evening networking

Date: July 14, 2017, 3:15 p.m. - July 14, 2017, 5:45 p.m. UK time (see time converter)

Location: Westbury Accountants | 145-157 St John Street, 2nd Floor | London EC1V 4PY Tube: Farringdon

Speakers: Deborah Henry-Pollard, Susan Mumford

Price: From £55 (workshop only) to £175 (with follow-up one-to-one)

Do you... 

Have a creative practice, but no professional plan for how you're career's developing or where it's going?

Wrestle with assigning monetary value to creative output, including talking about money with others?

Think in pictures, not words, and certainly not in spreadsheets?

Want to work out what you already have going for you, in addition to what needs to be done to have a viable art business?

If you've answered 'Yes' to any of those questions, this 2 hour workshop that brings together a creative approach to planning to help you move your business forward is for YOU! 

The Business Model Canvas is a 'living document' tool to help you understand the basics of your business, to provide clarity and direction - today, next month, and into the future.

This session is led by Business Coach for Creatives Deborah Henry-Pollard. Moreover, Be Smart About Art Founder Susan Mumford, an art world specialist and mentor to many creative entrepreneurs, will also be in attendance, to participate as an Expert for the 'sharing' session, providing ideas and special twists specifically for YOU! 

The Canvas encompasses:  

  • Identifying your clients, potential clients and other audiences; 
  • Understanding how to reach the above audiences;
  • Outlining who can help you; 
  • Clarifying resources needed;
  • Working out how to pay for what you need; and
  • Determining where your money comes from (and how to price your offerings). 

Learn how to map your creative practice using this simple model that makes common sense (for immediate use and in future), to help you to see where you are in the creative career journey, work out where the gaps are and what support you may need.

The Business Model Canvas is used by individual artists and art dealers, not to mention global corporations! 

And better yet, since it lives on only one page, you can keep the plan in front of you, edit it as your situation changes and pin the evolving plan on the wall as a working document to guide you over the weeks, months and years to come. 

During this session, you'll learn all about the Business Model Canvas components, how to use it as a living document and will spend time developing your own. This includes working in tandem as a group (of six), gleaning ideas from fellow participants, as well as Deborah and Susan. 


2.15pm Arrival, registration and networking
2.30pm Introduction to the Business Model Canvas
3.05pm Individually begin writing business plan
3.25pm Group sharing of plans and feedback
4.30pm Q&A
4.45pm Close

*The course is limited to 6 people, thereby providing you the opportunity to receive individual feedback.*

By booking to attend this afternoon session, you receive complimentary entry to our evening networking event on the same day. Full details To Be Confirmed; see


Would you like to have a follow-up one-to-one session with workshop facilitator Deborah Henry-Pollard? She'll troubleshoot your plan with you, as well as provide business coaching to support you in your developing career. This 'combo' offering includes an exclusive discount for members and non-members alike. 


Workshop only - Members 55 GBP / Non-Members 65 GBP 

VIP Combo (workshop + 1-hr 1-2-1 with Deborah) - Members 150 GBP / Non-Members 175 GBP 

*To save you £, we're taking a £5 deposit including Eventbrite booking fee on this page. After you've reserved your place, BSAA will send you an invoice, with the remaining amount due payable by bank transfer, PayPal or with a debit/credit card over the telephone. Separate invoicing = saving you fees. Every little bit helps!* 

[Want to learn about BSAA Membership? Check out info on joining our fab community :-).] 


Business Model Canvas and Post-It notes supplied by tutor.

Please bring coloured pens / pencils if you like to think visually!

Interested, yet not able to attend on this occasion? Complete an Expression of Interest Form for future Business Model Canvas Workshops with Be Smart About Art. 

About Deborah Henry-Pollard:

She coaches creative people, helping them discover that the skills and imagination which feed creative work can also support their businesses. She has 30 years' experience of creating strategies across the arts, charity and retail sectors and brings this expertise to helping her clients find their own solutions.