Be Smart About Art

How Do You Get Bespoke Art Commissions and Make Them Phenomenally Profitable?

For independent artists and art dealers

Date: July 19, 2017, 7:30 p.m. - July 19, 2017, 10 p.m. UK time (see time converter)

Location: Cass Art Islington | 66-67 Colebrook Row | London N1 8AB

Tube: Angel
Buses: Aplenty!

Speakers: Susan Mumford

Price: First 23 tickets are half-price! Discounted tickets: BSAA Members £5, Visitors £7.50

Would you like to have guaranteed income, enjoy the freedom of creative expression and have a blissful client relationship that's set to see repeat business?

Join us for this interactive workshop led by BSAA Founder Susan Mumford, an art world specialist who knows this subject in and out. She'll open your eyes to bespoke commissions that are creatively and financially rewarding. Plus, you'll have an opportunity to ask your own questions in the Q+A session. 

You’ll learn how to…

> Turn lost sales into new business; 

> Pitch for corporate commission opportunities; 

> Secure commissions using the Psychology of Choice; 

> Price commissions and increase profit;

> Split proceeds between an artist and dealer;

> Provide payment terms that get you paid faster and provide reassurance to both sides; 

> Put in place agreements that protect you, your intellectual property and the bank account;

> Develop legacy with commissions to build credibility and create future opportunities; and 

> Sow the seeds for the future. 

FAQs to be Answered:
> Is it possible to edition a commissioned work of art?
> How do you find out about commission opportunities (for corporates and public places)?

Keen to attend? Book your place and we look forward to seeing you there! 


6.30 - 7.00pm: Arrivals, registration and networking*

7.00 - 8.30pm: Workshop with Q&A

8.30 - 9.00pm: Open networking

8.00 - 8.30pm: Open networking

9.00pm: Departures 

*Attendees to this BSAA - CASS ART talk get an exclusive 10% discount on in-store shopping at CASS ART Islington on the day, prior to the event starting. Put together your art supplies shopping list and arrive early to take advantage of this talk bonus :-).

You will be provided worksheets to use individually and in breakout sessions throughout the event.

**The first 23 tickets to this talk are half-price!**


Not yet a Member? Check out details on joining our professional art world community!

About the Speaker: 

Susan Mumford, MInstSMM MA FRSA MPSA

A game-changer in the 21st Century art world, Susan’s an entrepreneur, mentor, speaker, moderator and author. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network that has developed into three chapters: London, New York and Global. AWAD’s mission is to facilitate business and collaborations between and for women art dealers. Several years later, she started a social enterprise called Be Smart About Art, for which the motto is: “Art is your life. Make it your living.” This online-accessible platform helps creative professionals thrive in a changing world. In late 2015, her first book was published: Art is your life. Make it your living. While she’s based in London, Susan spends a notable time travelling to the USA and Continental Europe, visiting art fairs, delivering lectures, running panel discussions and more.

Keep up to date with her online @susanjmumford