Be Smart About Art

Boosting Your Art Business with Online Marketing

A participatory workshop covering email marketing, social media and overall strategy.

Date: Aug. 18, 2017, 2:15 p.m. - Aug. 18, 2017, 5:45 p.m. UK time (see time converter)

Location: Mall Galleries | The Mall | SW1Y 5BD

Tube: Charing Cross

Speakers: Susan Mumford

Price: 35 - 45 GBP

Would you like to… Send promo emails people will enjoy that are also effective? Save time with social media while building a following that delivers results? This participatory workshop generously hosted by the Mall Galleries is for you! 

We’ll kick-off by diving into working out what YOU want from online marketing…

Sales? New professional partnerships? Press? Other?

We’ll then clarify what you need to be doing, while removing worries about things you’re not (one person can only do so much!).

This will be followed by a focused session on email marketing, including examples, best practices, pro tips and a Q&A session. 

Specific areas to be covered include:

> developing lists versus groups;

> identifying which groups work for you;

> segmenting groups to engage and maintain subscribers;

> putting together an effective sign-up form;

> building your mailing list;

> clarifying how often (or not) to send emails;

> using templates to save time and build your brand identity with impact;

> placing the correct type of ‘social media’ icons in the email, according to the aims of your email and other online activities;

> get pro tips on the subject line, preview text, layout of email, signature and more…

Plus Q&As to get your burning questions answered!

After having a well-deserved break, you’ll get up-to-date insight on social media for the late twenty-teens, including examples, best practices, pro tips and a Q&A session.

‘Big picture’ areas to be covered include:

> Understanding which platforms to use and not use;

> Having consistent brand identity across platforms;

> Saving time across social media channels while increasing visibility; and

> Using hashtags to raise your profile, improve post visibility and engagement and build your following.

 We’ll also give insight on how best to use these platforms today:  

> Facebook

> Instagram

> Twitter

 Ahead of time, you’re encourage to think about:

> Why you use social media;

> Positive results you’ve had with social networking; and

> What you find frustrating or don’t understand.

The aim? For you to leave with the insight, focus and tools to be able to effectively use social media so that it benefits your developing art career.

Register your place via this page. 

About the Trainer: 

Susan Mumford [MInstSMM MA FRSA MPSA] is a game-changer in the 21st Century art world. While running a gallery in Soho, London, she founded the Association of Women Art Dealers (AWAD), a non-profit trade network with multiple international chapters. She subsequently started Be Smart About Art, a professional development and membership organisation that helps art world professionals thrive in a changing industry. In late 2015, her first book was published: Art is your life. Make it your living. 


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Refund Policy: Refunds are available up to 24 hours prior to the event taking place. Please direct any questions to