Be Smart About Art

Creating, Publishing and Selling Prints: Susan Mumford in conversation with Steve Macleod

Talk and Q+A for art world professionals

Date: Oct. 9, 2017, 7:30 p.m. - Oct. 9, 2017, 9:30 p.m. UK time (see time converter)

Location: Cass Art | Colebrook Row | London N1

Tube: Angel


Price: Early bird tickets half price! Full tickets £10-15

Our monthly talk series at Cass Art will address creative and professional aspects of creating print editions from start to finish. Professor Steve Macleod, photographer and Creative Director at Metro Imaging.

The following questions will be addressed:

> Is it best to create one or a series of prints at one point of time?

Traditional printmaking vs Digital printing: 

> What are the options? 
> And what are the pros and cons?

> What's better, printing the entire edition upfront or print as you go? And how does digital impact this?

> Is editioning important? Is open edition okay? And what are the options on size of edition?

What are the pricing impacts of: 
> Edition vs Open Edition? 
> Original vs Reproduction print?

> How do finances work when an agent and artist are publishing an edition together?

> What are the options for authenticating prints? And are there any absolute essentials to always do or provide?


> Should the price of a print edition increase as prints in that edition sell?

> Who owns the intellectual property of an edition when it's a collaborative effort between agent and artist?

> How many APs (artist proofs) should be included in an edition?

> Do reproduction prints de-value the original pieces they represent?

> For particularly costly print editions, what are some alternative commission percentage arrangements between artists and dealers?

A Q&A session with the audience will follow the facilitated conversation.

Come ready to learn a lot and have your questions at the ready!


Check out CASS ART Islington ahead of the event:

AND have you seen Cass Art's new Rewards Scheme? 





As a Director for Metro Imaging in London, Steve's been at the forefront of photographic imaging for over twenty five years, collaborating with a vast network of clients, and developing new and innovative photographic printing practices. More than slightly obsessed with process, he was awarded with a fellowship of the RSA for his commitment to the industry.

Described as a Photography polymath, he keeps himself busy by curating, commissioning and lecturing in Photography both in the UK and abroad. Steve's Visiting Professor at UOS and have contributed to UAL Course validation for several years. He's a life member of Frontline Club, in 2013 was invited to become a Trustee of The Queen Elizabeth Scholarship Trust in support of British craft and is also on the Board of the National Open Arts competition.

Steve is a practicing artist and his works are held in both private and public collections. As a pictorial landscape artist, he uses large format and much of my work is formed around non-metric representation of the landscape and his subject centres on raising awareness of mental health and our relationship with our environment.


A game-changer in the 21st Century art world, Susan's an entrepreneur, mentor, speaker, moderator and author. Her first foray into supporting industry professionals was in the form of the Association of Women Art Dealers (AWAD), which she established in 2010 while running a gallery in Soho, London. This was followed by the launch of Be Smart About Art, an online-accessible professional development platform that helps creative professionals thrive in a changing world. In late 2015, her first book was published in the name of BSAA's motto: `'Art is your life. Make it your living." While based in London, Susan spends notable periods around the UK and also in the USA and Continental Europe, delivering workshops and keynotes, mentoring creative professionals, facilitating panel discussions, judging art prizes and more.

**The first 15 tickets to this talk are half-price!**

6.30 - 7.00pm: Arrivals, registration and networking*

7.00 - 8.30pm: Talk with Q&A

8.30 - 9.00pm: Open networking

9.00pm: Departures 

*Attendees to this BSAA - CASS ART talk receive a special 10% discount on in-store shopping at CASS ART Islington on the day, prior to the event starting. Put together your art supplies shopping list and arrive early to take advantage of this talk bonus. 


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