Be Smart About Art

Collecting Art for Millennials: A panel discussion with industry insiders

Jonas Almgren, Jessica Lloyd-Smith, Luo Yi and Susan J Mumford

Date: Feb. 21, 2018, 6:30 p.m. - Feb. 21, 2018, 9 p.m. UK time (see time converter)

Location: MOO HQ | 2nd Floor, 20 Farringdon Road | London

Tube / train: Farringdon

Speakers: Jonas Almgren, Susan J Mumford

Price: 5 - 27 GBP (ticket options incl. 'COMBO' with book!)

Keen to acquire original art plus support contemporary artists and curators? Have a busy schedule and fancy being guided through the dos and don’ts, not to mention getting insider knowledge?

Be Smart About Art and MOO are hosting a panel discussion + Q+A with cutting-edge Art World Experts to provide budding millennial collectors with unique insight into the How, Why and What of buying art today, set to inform and inspire your own personal journey. Join Entrepreneur Jonas Almgren, former CEO of Artfinder, Gallerist Jessica Lloyd-Smith, Director of Modern ArtBuyer and Art Collector Yi Luo for this discussion, facilitated by Entrepreneur and Art World Specialist Susan J Mumford.

The event will kick-off with mixing and mingling, providing you an opportunity to meet fellow art lovers, culture vultures and creative professionals. This will be followed by a facilitated conversation with the panelists, who will provide immense insight into the world of collecting - with purpose and passion. You’ll then have an opportunity to ask your own burning questions (time permitting!) in the Q&A. The speakers will provide key take-away points for you to take with you, to exhibitions, fairs and other events, in the months and years to come. After the facilitated panel discussion comes to a close, all guests will be welcome to mix and mingle with guests and panelists before heading into the night.

Refreshments will be provided.

Bonus: Your ticket goes to support a wonderful cause! Net proceeds plus 30% of book sales will be donated to Shape Arts. The charitable entity provides opportunities and support for disabled artists and cultural organisations to build a more inclusive and representative cultural sector. 

We look forward to what’s set to be a cracker of an event J. #besmartaboutart  



6.30pm: Arrivals + mixing and mingling 

7.00 - 8.15pm: Panel discussion and Q+A 

8.15 - 9.00pm:  Mixing and mingling 


About the Speakers:

Jonas Almgren, Artfinder’s Former CEO, was a founding partner of New York based art companies, VIP Art Fair and Oneartworld, and comes from a background in Silicon Valley technology.

Jonas originally moved to London to run Artfinder, realising that there was a real gap in the market providing original artwork at affordable prices, without any of the gallery pomp or pretension.

Today, Jonas is investing his energy spending time with family, travel and art collecting. | Instagram @artfinder_com

Jessica Lloyd-Smith is the Director of Modern ArtBuyer, an online art gallery and consultancy. The Bath Spa-based business has been running since 2012.

Modern ArtBuyer represents around 50 contemporary painters, printmakers, photographers and digital artists, all selected for the quality of their work and relevance within the Modern ArtBuyer portfolio. The gallery showcases its artists’ work online, at art fairs and pop-up exhibitions, and offers one to one art consultancy to private clients, corporates and interior designers.

Jessica is a member of the Association of Women Art Dealers and is Co-Chair of the London Chapter. | Twitter @modernartbuyer

Luo Yi (Lori)is an angel investor, writer, collector and social entrepreneur. She has previously invested in startups such as Uworks based in Beijing. She is also a founding member of Angel Academe. She writes about the contemporary art market and has created one of the most subscribed written columns pertaining to the art market on WeChat.  Lori is an avid supporter of contemporary art by young and mid-career artists from China and internationally.

Susan J Mumford is a game-changer in the 21st Century art world, as an entrepreneur, mentor, speaker, moderator and author. Her first foray into supporting industry professionals was in the form of the Association of Women Art Dealers (AWAD), which she established in 2010 while running a gallery in Soho, London. This was followed by the launch of Be Smart About Art, an online-accessible professional development platform that helps creative professionals thrive in a changing world. In late 2015, her first book was published in the name of BSAA's motto: `'Art is your life. Make it your living." While based in London, Susan spends notable periods around the UK and also in the USA and Continental Europe, delivering workshops and keynotes, mentoring creative professionals, facilitating panel discussions, judging art prizes and more. | Instagram @susanjmumford