Be Smart About Art


Be Smart About Art is here to help you thrive in a changing art world. 
As we say, "Art is your life. Make it your living." 

Our program offers:

Mentoring, Digital 1-2-1 training, Membership, Professional Development Workshops/Courses, Outreach Program and Networking Events.
Continue reading for more...

"In 'Be Smart About Art', Susan has created a much needed organisation, filling what would appear to be a huge gap in the art world. 
Through networking events, workshops, boot camps and talks it gives artists (of every type), agents, gallerists and curators a chance to meet and mingle with each other, bringing huge benefits to all sides of the industry. And the beauty of it is that 'Be Smart About Art' can work for you, no matter what you do or what stage of your career you are at." - Toby Deveson  


Have you wondered what to do next in your art career? 
You might be just starting out, mid-career or even established. To take your career to the next level, check out our Creative Biz Specialists Program. A variety of experts are available to provide the insight and inspiration you need. 

Our mentoring program helps art professionals at all levels.

You will benefit from this niche industry advisory that is tailored to your individual needs. An array of areas are covered, including (amongst others): defining your niche, marketing and selling art, pricing art and commission amounts, attaining representation, negotiating the artist-gallerist relationship, improving  online presence, prioritising and optimising time, and introducing new income streams.

Mentees are located all over the world, including the UK, Thailand, Germany, Greece and elsewhere. Sessions can be held face to face, on the phone and online.

"Susan has been my mentor for the past year and I have found her wise counsel invaluable. She has encouraged and guided me and continues to offer new ideas to strengthen my practice. As well as answering my many questions about the art business, Susan helps keep me motivated in times of creative doubt and insecurity." - Jane E Porter

View the Creative Biz Specialists Program

Business card exchange at #bsaaffBE SMART ABOUT ART MEMBERSHIP
Would you like to move to the next level in your career?
Would you like to access supportive materials for your art practice, from anywhere in the world?

By becoming a Member, you join a group of peers with a common goal: to move forward in your art profession. Members include artists, dealers, curators and commercial art world professionals – with experience levels ranging from emerging to established. In this changing world, everyone has a lot to learn! 

Benefits include:
  • Receive free entry to #besmartaboutart networking events;
  • Get access to the Members Gateway;
  • Have a Member Profile visible to other Members on the Members Gateway;
  • Gain access to databases including: Art Prizes, Art Fairs, Artist Fairs, Artist Studios,, Galleries to Hire, Guidelines, Checklists & Templates for your practice, Summary notes from BSAA Monthly Talks and BSAA Essential Talks
  • Receive discounts on the BSAA Programme (Mentoring, Empowering you Digitally, Talks, Panel Discussions and Workshops)

See BSAA Members Network Benefits

Your investment for membership: £135 per year or £9.95 per month. Click here to sign up.



Talks & Panel Discussions:ATG Panel Debate at Olympia Art & Antiques Fair
Our programme of talks offers insights into the art world by industry experts. Recent topics have included art prizes, international residencies and pop-up exhibitions.
Click here for the full programme

"Wonderfully open, honest & informative. A must for emerging artists to learn the importance of being in the 'big picture'" - Annamarie Dzendrowskyj (Dos and Don'ts for Artists Attaining Gallery Representation and Collaborations)

"Valuable information. Why didn't they teach these things in art school?" - Rich Hammond (Monthly Talk - Secrets for a Successful Artist-Gallerist Relationship)

Training workshops:
The training programme has been designed to address the needs of artists, gallerists and commercial art world professionals. Areas covered include selling more art, planning an art show, online marketing – and more.
Click here for the full programme of upcoming Events.

"I now feel fully equipped to prepare for a successful exhibition. Every minute was a must."Christina Scott (A-Z of Planning Your Art Show 2012)

"Be Smart About Art gives you the tools to portray your professional image and improve your practice" - Philippa Edwards @pondoris (A-Z of Planning Your Art Show 2013)

These courses are now run fully online, providing access no matter where you're based. 
The #ArtBizBootcamp for Art Dealers ran for the fourth time as a 3-month online course with weekly releases (some live, some recorded) and all sessions available for replay. It was a phenomenal experience that saved everyone time, provided ample opportunities to catch up and watch sessions several times, engage in conversation between attendees and more. Better yet, participants are offered lifetime access to the running of the course each year. So as the industry develops and the programme reflects this, bootcamp graduates can attend again!  

"This course has given me confirdence in my current art practice and has given me an idea of how to move forward to make business practices more fluid and efficient." - Eleni Duke @elenicurious (Art Dealers Bootcamp)


Outreach workshop in Pricing Art at EuroArt Studios, LondonFounder Susan Mumford regularly collaborates with complimentary programmes to deliver mentoring sessions, training workshops, panel discussions and more. A few organisations with whom she has currently worked include: Space Studios, Photofusion, The Art Academy and Cockpit Arts.

Is your arts organisation keen to bring our expertise to your programme? Please contact us to let us know your interests.